How to increase your Website Traffic Organically in 2023

Do you want to boost your website traffic? If yes, then this blog will definitely help you to learn best ways to increase your website traffic in 2023. It’s important to remember that organic traffic growth is not instant; it takes time, effort and continuous optimization.

Here are some practical tips you can follow to increase your website traffic organically:

1. Create Content for Human First
2. Optimize your content for the Featured Snippet
3. Optimize your website for Search Engines
4. Build backlinks to your website
5. Drive Traffic through Social media
6. Email marketing
7. Optimize your website for mobile devices.

With continuous efforts, you can bring your website on the top of SERPs. Though it takes time, but once your strategies get implemented well, you will be able to see the results. It will drive more website traffic to your website with minimal user input.

Let’s check out more about organic traffic, top 5 organic traffic sources, and how you can increase website traffic organically in 2023 below:

Content:

1. What is Organic Website Traffic & It’s Importance?
2. Top 5 Organic Traffic Sources
3. How to increase website traffic organically in 2023 to get better conversion?

What is Organic website Traffic

When users visit a site from unpaid search engine queries, we call it organic website traffic. More the website traffic you have, more will be the opportunities you will have to convert a user.

It is considered as one of the most reliable strategies than the other and one of the highly competitive traffic generating methods in the current market.

By implementing best inbound marketing and SEO strategies you can drive more organic traffic to your website.

One can easily measure their website traffic with so many tools available in the market. Google Analytics is a free tool you can use to find number of visitors and other detailed info from all traffic sources.

Top 5 Organic Traffic Sources

Despite of all your efforts, if you aren’t able to drive traffic and generate qualified leads then you must consider below top 5 Organic Traffic Sources that will give you long term results.

1. SEO

Invest in long-term SEO strategies like technical SEO, Local SEO, Voice SEO, Image SEO, and Video SEO.

SEO is the best and foremost traffic source for getting organic website traffic. As more than 50% of website traffic is generated through search engines like Google, Yahoo & Bing.

The higher you are on the first page of Google ranking, more the organic traffic you will get into your website.

2. Social Media

Apart from brand awareness, the company also uses social media to increase website traffic through social media marketing.

As sharing is easy and encouraged on social media platforms, if your social media audience gets engaged with your brand, there are higher chances to click on the links that redirect to your website.

3. Guest Posting

Backlinks are extremely important from SEO Perspective. One of the best ways to get a high-quality backlink is to publish a guest post in a website with high domain authority. 

If that website publishes your guest post and links back to your website, Search engine will consider these links to be a vote of confidence. This will, in turn, increase your site’s domain authority (DA) and also help to improve your SERP ranking.

4. YouTube Marketing

YouTube is the 2nd most-used search engine. As dwell time is an important metric Google uses for SERP ranking, YouTube videos perform better in SEO. By creating user-engaging videos you can easily spread your brand or service information and drive traffic to your website.

5. Email Marketing

You can start building your email database by providing an option on your website or setting up a scroll activated pop up box, where your visitors can subscribe to new content through email. ROI is also high because it is highly targeted, personalized, direct and relatively easy to scale.

How to increase website traffic organically in 2023 to get better conversion?

We know that organic visibility is crucial and a robust strategy is needed to be on the top rank of SERPs. So, if you want to improve your organic ranking, here are some practical steps you can take. 

1. Create Content for Human First

In 2023, if you want to boost your website traffic organically start creating quality content for users. Content that the user sees, likes and acts on.

As per the latest updation in Google Algorithm, one has to focus on creating on valuable content for its user. Google has started looking at metrics like dwell time, number of pages visited etc which indicates the user experience in that particular website. If someone is staying more on your website and visits many pages, it means your website is well-optimized for users. And that’s what Google wants to keep its users happy.

So from now on, start creating high-quality, engaging and informative content that appeals to your users. 

2. Optimize your content for the Featured Snippet

Another way of increasing your website traffic is to optimize your content to appear in the featured snippets. 

The featured snippet is the short and direct results that appear at the top of the search results and provide searchers with a direct answer to the query they are looking for.

To optimize your content for the featured snippet, you can follow the below steps:

• Do a thorough keyword research that your users can search for according to your topic.
• Create high-quality, comprehensive content that answers the user’s query.
• Use headings and subheadings to structure your content.
• Use the target keyword in the title and throughout the content without keyword stuffing.
• Give the best user experience by making your content more visually appealing and providing quality and engaging content.
• Keep your content up to date, as featured snippets are more likely to be selected from fresh and current content.

Remember, Featured Snippet is not guaranteed, Google chooses the most relevant and useful answer to the user query, So you can’t force your content to be featured, but you can make sure it is of high quality and relevant to the user’s query.

3. Optimize Your Website For Search Engines

Make your Website Search Engine friendly by following best practices to make your website discoverable on Search Engines like Google, Yahoo & Bing.

You can optimize your website for search engines by including relevant keywords, Meta tags, and alt text for images.

4. Build backlinks to your website

Building backlinks to your website helps to increase its visibility and credibility in the eyes of search engines like Google,Yahoo, Bing, etc.

This, in turn, can help to boost your website's search engine ranking, resulting in more organic traffic.

When other websites link to your site, it is seen as a vote of confidence in the quality of your content and can help to establish your website as an authority in its niche.

Additionally, backlinks can also help to increase referral traffic as users click on the links to visit your site.  

5. Driving Traffic through Social media

One can promote their brand or services and engage with their target audience by building a strong presence on social media. 

You have to be very creative in this platform, as your audience will like and share your content only if they like it. So creating a good quality content is the key to get engage with your users in such platforms.

6. Email marketing

With social media platforms constantly limiting your reach, email marketing is one of the few marketing channels over which you have full control.

Email marketing can help to increase organic traffic to your website in a few ways:

• By sending regular email newsletters to your subscribers, you can keep them engaged and informed about your latest content, products, or services. This can encourage them to visit your website more frequently.
• By including the links of your blog, services or product pages in your emails, you can drive more organic traffic to your site. 
• It can also help you to generate backlinks to your website. If your emails contain valuable information, recipients may be more like to share your content with others, which can result in more backlinks and increased visibility in search engines.
• It can also be used to retarget and bring back your previous website visitors. By sending them relevant and personalized emails, you can remind them of your brand and increase the chances of them returning to your website.

7. Optimize your website for mobile devices.

Many users nowadays access the internet primarily through their mobile devices, so it becomes even more important to make sure your website is well-optimized for mobile to ensure that you aren’t missing out on your potential traffic.

Search engines like Google give priority to mobile-friendly websites in their mobile search results. Mobile-friendly websites tend to load faster on mobile devices and can help to improve the user experience and keep the visitors on your site for longer periods. This can help to increase engagement reduce bounce rate and ultimately help you to get more organic traffic.

Also, with the rise of voice search, mobile optimization is becoming even more important as many of these searches are made on mobile devices. A mobile-optimized website will make it more likely to appear in voice search results.

As we said at the start building organic website traffic takes time and consistency, so it's important to create a strategy and stick to it.